Dream Gallery:

This paper presents a recent study focusing on how Internet users introduce themselves publicly in cyberspace through personal web pages, personal diaries and web sites where they can search for relationships, love, or friendship. Our goal is to analyse the extent to which personal relationships are considered from a marketing standpoint, and in what sense we can talk about how personal relationships are “consumed” over the Internet. To achieve this purpose, we conducted a case study from which to approach the personal presentations exhibited in these environments, either in the form of visual images or textual descriptions. Specifically, we will analyse those found in the user profiles of a partner, relationships and friendship search engine in a virtual environment called Match.com.es